The answer is simple: because this is what we know. Through our parent company, Bavarian Classics, an authorised BMW Service Centre, we know the BMW Group's models down to part-number depth – that is why we can commit to a fixed fee for the entire term, fast repairs and an availability guarantee. BMW does what it does well; we hold the standard of our service to that same benchmark. One brand, for us, is not a limit but depth: from the urban electric to the big touring car, the BMW Group's range covers every business need.
Depth comes from focus
A multi-brand fleet operator knows a little about everything. We want to know as much as possible about one thing: through the group's service background – our parent company, Bavarian Classics, an authorised BMW Service Centre – we know the full life cycle of the BMW Group's models: what wears when, what costs what, how each model ages. Everything we commit to is born from this depth: the part-number-precise calculation and with it the fixed fee for the entire term, the proactive servicing with short, pre-agreed turnaround times, and the availability guarantee – never without a car for more than 4 hours. This level could not be responsibly promised across several brands, without a mastered background.
Why BMW, exactly?
Because BMW does what it does well. The BMW Group's range, MINI included, covers the full spectrum of business use – from compact models to the executive class, from pure electric through plug-in hybrid to conventional drivetrains – in consistent quality, with predictable residual value. And in the electric transition we do not only know the models from the catalogue: our own permanent company cars are electric, every single one – we know first-hand what we are handing over.
The benchmark: growing up to the product
Focus is also a benchmark for us. BMW set the bar high in the product – we want to bring the same level in the service: premium operation for a premium car, with a predictable fee, no escape clauses. That is why we do not dilute the offering: every new model, every service event, every returned car deepens the same knowledge – which you ultimately profit from.
One brand, in full depth – that is where the fixed fee, the fast repairs and the 4-hour guarantee come from. Focus is not a limit: it is the raw material of our service.
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Frequently asked questions
Isn't it risky to build on a single brand?
For us, that is precisely our strength: every experience deepens the same knowledge. And for you it is the guarantee that what we promise – fixed fee, fast servicing, availability – is built on proven knowledge, not on hope.
Can't you provide any other brand at all?
No – our calculation, our service background and our guarantees are BMW Group-specific, and that is exactly what makes them valid. Within the BMW Group's domestic dealer offering, however, we can bring you anything – from stock or from the configurator; we wrote about it in a separate article.
And a MINI? That's BMW Group too.
Precisely for that reason: yes – MINI enquiries are welcome, and there are MINIs running in our fleet right now. It builds on the same factory quality, while at a noticeably more affordable fee level: in larger fleets it is a strong alternative to non-premium categories. Our own colleagues drive them – and love them. Ask about it when requesting an offer.
Is there a suitable BMW for every business need?
The range spans from compact models – MINI included – to executive touring cars, from electric to conventional drivetrains – we have always found a suitable model for our clients' needs so far. Browse our current offering, or request an offer for your specific need.
Are you at home with electric models too?
Yes – and not only on the service side: our own permanent company cars are all electric, charged with electricity we generate ourselves at our premises. We can advise on the transition first-hand.
